azugh limited ("azugh", "we", "us", or "our") is dedicated to safeguarding your privacy. this comprehensive policy outlines the types of information we collect, how we use and protect your data, and your rights regarding your personal information when you interact with our intuitive ai personal stylist platform and services (collectively, the “services”).
types of information collected
personal information you voluntarily provide:
contact details such as your name, email address, phone number, and other details when joining our waitlist or interacting with our services.
detailed preferences including aesthetic tastes, body measurements, lifestyle habits, budgeting information, and shopping behaviors to ensure tailored styling recommendations.
technical information automatically collected:
your ip address, browser type and version, device details, operating system, and geolocation data.
interactions with our website, including page views, clicks, and time spent on pages.
purpose of collecting your information
we utilize the collected data to:
deliver highly personalized and intuitive online shopping experiences.
provide styling recommendations specifically tailored to your unique aesthetic, body, lifestyle, budget, and preferences.
facilitate seamless communication regarding our offerings, promotions, and service updates.
enhance our website functionality and optimize our ai styling algorithms.
ensure compliance with applicable legal requirements and regulations.
sharing and disclosure of information
azugh is committed to the confidentiality of your personal information. we may only disclose your information in the following circumstances:
with partner brands or retailers, strictly when you explicitly choose to purchase through our recommendations.
to reliable third-party vendors and service providers essential for operating and maintaining our services.
in compliance with legal requirements or in response to a legitimate legal request.
use of cookies and tracking technologies
we employ cookies and similar tracking technologies to enhance user experience, understand user behaviors, and analyze website traffic. users can manage cookie settings directly within their web browsers.
security of your data
azugh implements robust industry-standard security practices to safeguard your personal data against unauthorized access, disclosure, alteration, or destruction. however, no digital transmission or storage method is completely secure, and we cannot guarantee absolute protection.
retention of your information
we store your personal data only for as long as necessary to fulfill the purposes outlined in this policy, or to comply with applicable legal obligations and regulatory requirements.
user rights under gdpr
as a resident of estonia and the eu, you possess the following rights concerning your personal data:
the right to access your personal data and obtain a copy.
the right to rectify inaccuracies or incomplete data.
the right to request erasure or restriction of your data under specific conditions.
the right to object to certain processing activities.
the right to data portability, allowing transfer to another service provider.
the right to withdraw consent at any time, where consent is the basis of processing.
please reach us at privacy@azugh.com to exercise these rights.
international data transfers
your personal data may occasionally be transferred to and processed in countries outside the european economic area (eea). we ensure appropriate safeguards and compliance with gdpr standards in all such transfers.
links to external websites
our platform may include links to third-party websites. azugh is not accountable for the privacy practices or content of these external websites. we recommend reviewing their privacy policies before sharing any personal information.
policy amendments
we reserve the right to modify this privacy policy periodically. any updates will be communicated on this page, with an updated effective date clearly indicated.
contact details
for questions, feedback, or concerns about our privacy practices, contact us:
azugh limited email: privacy@azugh.com
this privacy policy is effective as of 21 may 2025.